Saskia Faulk, Jean-Claude Usunier

Gebundenes Buch

AIDS and Business

Beschreibung

Complete with an impressive collection of complex background and research on HIV/AIDS and a foreword by Dr. Peter Piot, former Executive Director of UNAIDS, this volume collects and critically analyzes a wide range of international case studies, detailing why and how businesses take action on HIV/AIDS and providing a wealth of information on the impact of the pandemic.

Autor

Saskia Faulk is a DBA candidate at the University of Plymouth, UK. Her current research focuses on media in public health communication. She works as media educator and consultant and has written extensively on communication, marketing, and media. Jean-Claude Usunier is Honorary Professor of Marketing at HEC, University of Lausanne, Switzerland. His research interests include cultural dimensions of international marketing and cross-cultural and comparative management. He has published more than ten books and over thirty articles in academic journals. His latest books are Marketing Across Cultures (with Julie Anne Lee, 2012) and International and Cross-Cultural Management Research (with Hester van Herk and Julie Anne Lee, 2017).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 354
• Erscheinungstermin: 19. März 2009
• Englisch
• Abmessung: 235mm x 157mm x 24mm
• Gewicht: 664g
• ISBN-13: 9780415454636
• ISBN-10: 0415454638
• Artikelnr.: 26333724