Simon Hall

Broschiertes Buch

AI-Powered B2B Marketing

Develop Ai-Enabled Strategies and Practices for Maximum Impact

Beschreibung

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Autor

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 400
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• Abmessung: 234mm x 156mm x 21mm
• Gewicht: 600g
• ISBN-13: 9781398621961
• ISBN-10: 139862196X
• Artikelnr.: 71827105