Simon Hall

Gebundenes Buch

AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact

Beschreibung

How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact? AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and expert insights from global leaders including Epsilon, CACI UK and UrSpectr, this guide demystifies AI integration across B2B marketing. From powering market research to embedding ethical AI practices, it equips marketers to optimize every stage of the buyer journey while developing skills that elevate career credibility. You'll learn how to: - Develop strategic AI-driven frameworks tailored for B2B marketing - Implement actionable tools for lead generation, nurturing and account management - Apply principles of ethical AI use within marketing strategies - Optimize technology selection to align with business objectives Written by marketing innovator Simon Hall, this authoritative guide helps marketers transform B2B strategies, delivering measurable results and positioning you for career growth. Themes include: AI integration in B2B marketing, Strategic frameworks and models, Ethical AI application, Career development and impact, Real-world case studies

Autor

Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 400
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781398621985
• ISBN-10: 1398621986
• Artikelnr.: 71826594