Agricultural Marketing in The Developing World
The technological challenges and the ability in adapting change
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The farmers continuously used the traditional method in the marketing strategies, delivery, and determination of product quality. Similar problems continue to persist in the agricultural marketing system including the lack of production facilities, unemployment, poverty, and the absence of a concrete marketing system. It was concluded that the present course of the system adopted by the community farmers is insufficient to cater customer demands in the midst of technological advancement. This is because of the continuous reliance on traditional methods of production, marketing and distribution...
The farmers continuously used the traditional method in the marketing strategies, delivery, and determination of product quality. Similar problems continue to persist in the agricultural marketing system including the lack of production facilities, unemployment, poverty, and the absence of a concrete marketing system. It was concluded that the present course of the system adopted by the community farmers is insufficient to cater customer demands in the midst of technological advancement. This is because of the continuous reliance on traditional methods of production, marketing and distribution process which acts as a constraint and distort the harmonization process of farm to consumer linkage. The incompatibility of the present course of systems process is damaging lives of farms and pushes them down to the nightmare of poverty.
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