Oluwaseun Tella
Broschiertes Buch

Africa's Soft Power

Philosophies, Political Values, Foreign Policies and Cultural Exports

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This book investigates the ways in which soft power is used by African countries to help drive global influence.Selecting four of the countries most associated with soft power across the continent, this book delves into the currencies of soft power across the region: from South Africa's progressive constitution and expanding multinational corporations, to Nigeria's Nollywood film industry and Technical Aid Corps (TAC) scheme, Kenya's sport diplomacy, fashion and tourism industries, and finally Egypt's Pan-Arabism and its reputation as the cradle of civilisation. The book asks how soft power is...