Mehita Iqani (University of the Witwatersrand, Johannesburg, South

Broschiertes Buch

African Luxury Branding

From Soft Power to Queer Futures

Beschreibung

Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.

Autor

Mehita Iqani is the South African Research Chair in Science Communication at Stellenbosch University, South Africa.

Produktdetails

• Routledge Critical Advertising Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 132
• Erscheinungstermin: 9. Oktober 2024
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 180g
• ISBN-13: 9781032129624
• ISBN-10: 103212962X
• Artikelnr.: 71556490