Advertising
Omnipresent in the media
Herausgegeben: Thomson-Smith, Lydia D.
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertising is a form of non-personal communication which is usually used to persuade an audience to buy goods and services but is also often used to change public opinion about some society matters, for example, to discourage acts of domestic violence or smoking. Advertising campaigns are generally prepared by advertising agencies which are paid by other organisations to pass the latters' messages to the targeted audience. Although being frequently criticized, advert...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertising is a form of non-personal communication which is usually used to persuade an audience to buy goods and services but is also often used to change public opinion about some society matters, for example, to discourage acts of domestic violence or smoking. Advertising campaigns are generally prepared by advertising agencies which are paid by other organisations to pass the latters' messages to the targeted audience. Although being frequently criticized, advertising remains an integral part of our daily lives as it is ever present in the medias television, radio, newspapers and internet as well as in sponsorships, billboards, posters...
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