Advertising Tactics and Consumer's Behavior
Marketing students evaluating the vulnerabilities of the digitalized word-of-mouth to customer satisfaction
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Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful for people who want to purchase something online. In this vein, this paper seeks to understand how online buyers are persuaded by other people's feedback.
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