Advertising for Dummies
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Advertising For Dummies, Second Edition covers all the ins and outs of advertising for small business owners, advertising and marketing professionals, and anyone who wants to know more about the business and its basics. It includes up to date information on electronic, print, radio, television, and online advertising, as well as outdoor formats.
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way(r) to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.
Discover how to
_ Set a realistic ad budget
_ Define and position your message
_ Identify and target your audience
_ Create great ads for every medium
_ Make an emotional connection
_ Use "ad speak" effectively
The fun and easy way(r) to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.
Discover how to
_ Set a realistic ad budget
_ Define and position your message
_ Identify and target your audience
_ Create great ads for every medium
_ Make an emotional connection
_ Use "ad speak" effectively
