Gebundenes Buch

Advertising Confluence

Transitioning Marketing Communications Into Social Movements

Herausgegeben: Arora, Anshu Saxena; Bacouël-Jentjens, Sabine

Beschreibung

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Autor

Anne-Sophie Bacouel, International School of Saint-Germain-en-Laye, France Amit Arora, Savannah State University, USA. Anshu S. Arora, Savannah State University, USA. April C. Harris, Senior Healthcare Consultant, UCSD and Lucille Packard Children's Hospital, USA. Eric Billinger, US Air Force Georgia Air National Guard, USA. Grace Curry, Savannah State University, USA. Jamin Gordon, GEICO, USA. John Hudson, Microsoft Corporation, USA. Jun Wu, Savannah State University, USA. Leila Loussaief, ISC Paris Business School, France. Manon Rebufet, ISC Paris Business School, France. Reginald Leseane, Savannah State University, USA. Sabine Bacouel-Jentjens, ISC Paris Business School, France. Shalonda Bradford, Savannah State University, USA. Ulysses J. Brown, III, Savannah State University, USA. William Chasteen, DGCpartners LLC, USA.

Produktdetails

• International Marketing and Management Research
• Verlag: Palgrave Macmillan US / Palgrave Pivot / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-49224-1
• 2015 edition
• Seitenzahl: 122
• Erscheinungstermin: 22. Dezember 2014
• Englisch
• Abmessung: 218mm x 147mm x 18mm
• Gewicht: 272g
• ISBN-13: 9781137492241
• ISBN-10: 1137492244
• Artikelnr.: 41786903