Chris Hackley, Rungpaka Amy Hackley

Gebundenes Buch

Advertising and Promotion

Beschreibung

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Autor

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.  

Produktdetails

• Verlag: SAGE Publishing Ltd
• Seitenzahl: 424
• Erscheinungstermin: 17. Februar 2021
• Englisch
• Abmessung: 241mm x 196mm x 27mm
• Gewicht: 981g
• ISBN-13: 9781529718515
• ISBN-10: 1529718511
• Artikelnr.: 60178259