Christina Spurgeon (Australia Queensland University of Technology)

Broschiertes Buch

Advertising and New Media

Beschreibung

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from â massâ media to â myâ media, examples are taken from across the globe.

Autor

Christina Spurgeon lectures in Journalism, Media and Communication in the Creative Industries Faculty at the Queensland University of Technology. She is an active, published researcher and public interest advocate in media and communication industries and policy. Chris has previously worked as a radio producer and journalist specializing in 'media on media', and as a media and communications researcher and public policy adviser.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 146
• Erscheinungstermin: 1. November 2007
• Englisch
• Abmessung: 234mm x 156mm x 8mm
• Gewicht: 236g
• ISBN-13: 9780415430357
• ISBN-10: 0415430356
• Artikelnr.: 23256608