Timothy De Waal Malefyt, Robert J. Morais

Gebundenes Buch

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

Beschreibung

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

Autor

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 202
• Erscheinungstermin: 1. September 2012
• Englisch
• Abmessung: 240mm x 161mm x 16mm
• Gewicht: 473g
• ISBN-13: 9780857852014
• ISBN-10: 0857852019
• Artikelnr.: 35212176