Pontus Wadstrom

Broschiertes Buch

Advancing Strategy Through Behavioural Psychology

Create Competitive Advantage in Relentlessly Changing Markets

Beschreibung

Understand how to realise a desired strategy in practice by applying the principles of behavioural psychology to strategic management.

Autor

Pontus Wadström

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13961
• Seitenzahl: 256
• Erscheinungstermin: 3. April 2022
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 390g
• ISBN-13: 9781398604827
• ISBN-10: 1398604828
• Artikelnr.: 62546810

Rezensionen

"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark