Arpita Agnihotri, Saurabh Bhattacharya

Gebundenes Buch

Advanced Marketing Research

Methods, Tools and Analytics for Effective Market Research

Beschreibung

Learn how to develop and apply the latest marketing research methods with this concise, practical textbook that includes real-world data and examples.

Autor

Arpita Agnihotri is an Assistant Professor in Management at the School of Business Administration, Penn State Harrisburg, USA, teaching modules including Business Strategy, HR Analytics, and Organizational Learning and Knowledge Management. She has published research in the Journal of World Business and International Journal of Information Management, in addition to contributing to business case studies with Ivey Publishing and Sage Business Cases.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 400
• Erscheinungstermin: 25. Februar 2025
• Englisch
• ISBN-13: 9781398614703
• ISBN-10: 139861470X
• Artikelnr.: 69727421