Action Theory and Communication Research

Recent Developments in Europe. (Mouton Textbook)

Herausgegeben: Renckstorf, Karsten; McQuail, Denis; Rosenbaum, Judith E.; Schaap, Gabi
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The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and media use. It has deep roots in Weberian sociology, symbolic interactionism and phenomenology and it has been a robust survivor of the various storms that have beset the practice of the social sciences since the collapse of structuralist and social system paradigms.The social action approach privileges the perspective of the acting individual but offers guidelines for connecting the subjective orientation with networks of social interaction...