Bev Burgess, Tim Shercliff

Gebundenes Buch

Account-Based Growth

Unlocking Sustainable Value Through Extraordinary Customer Focus

Beschreibung

Deliver value and profitable business solutions to key B2B clients and build enduring relationships that will maximize growth, by aligning marketing, sales and customer success.

Autor

Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page. Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 304
• Erscheinungstermin: 3. November 2022
• Englisch
• Abmessung: 234mm x 156mm x 24mm
• Gewicht: 720g
• ISBN-13: 9781398607460
• ISBN-10: 1398607460
• Artikelnr.: 63244762