Alan Charlesworth

Broschiertes Buch

Absolute Essentials of Digital Marketing

Beschreibung

This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Autor

Alan Charlesworth has been involved in what is now commonly referred to as 'digital marketing' in either practical, training, research, advisory, consultancy or academic roles since 1996.

Produktdetails

• Absolute Essentials of Business and Economics
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 120
• Erscheinungstermin: 31. Mai 2023
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 166g
• ISBN-13: 9780367611163
• ISBN-10: 0367611163
• Artikelnr.: 67823540