Asmat Ara Khan, C. R. Chavan, M. Z. Shaikh

Broschiertes Buch

A Study on Impact of Online Shopping on Buyer Behavior in Mumbai

Beschreibung

The potential benefits of online shopping for consumers include convenience, various selection, low price, original services, personal attention and easy access to information among others. A detailed study depicting Trade factors variables and their association/relationship with Mumbai based online shoppers Intention Quotient has been done in this paper so that an understanding on the underlying factors develops as a premise for future studies. What define Intention Quotient? Does Trade factor act as a factor to influence Intention Quotient of Mumbai based online shoppers to shop online? How much online shoppers concerned about value for money to shop online? Does negotiable cost affect online shoppers Intention Quotient? What is a effect of reasonable price on Intention Quotient? Does offers and discount has impact on online shoppers purchase behavior? Does multiple payment options influence Intention Quotient of Mumbai based online shoppers?

Autor

Dr. Asmat Ara Khan is working as Assistant Professor, Bharati Vidyapeeth Institute of Management Studies and Research, Belapur, Navi Mumbai Dr. C. R. Chavan is working as Director, Jamnalal Bajaj Institute of Management Studies, Mumbai. Dr. M. Z. Shaikh is working as Principal, Bharati Vidyapeeth Engineering College, Navi Mumbai.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 316
• Erscheinungstermin: 29. Mai 2018
• Englisch
• Abmessung: 220mm x 150mm x 19mm
• Gewicht: 489g
• ISBN-13: 9786139846894
• ISBN-10: 6139846897
• Artikelnr.: 53030155