A SEM Approach to Indian Mobile telecom Services Sector
VIKAS GAUTAM
Broschiertes Buch

A SEM Approach to Indian Mobile telecom Services Sector

To Study the Impact of Service Quality Attributes on Customer Value, Satisfaction, and Loyalty in an Integrated Model

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The objective of the present research is to examine service quality attributes along with a measure of customer value and satisfaction to find out the direct and indirect effect on customer loyalty. Results of structural equation modeling with Partial Least Square (PLS) method of estimation revealed that the present structural model has a good fit based on the goodness of fit indices like average path coefficient (APC = 0.416, p 0.001), Average R Square (ARS = 0.609, p 0.001), and Average Variance Inflation Factor (AVIF = 2.533, Good if 5). In this study, a total of forty four hypotheses were ...