Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.
RICHARD HAYES is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 100,000 citizens and scientists. He lives in Arlington, Virginia. DANIEL GROSSMAN is a science journalist, radio and Web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.
Inhaltsangabe
Acknowledgments Introduction Chapter 1. We Need to Talk Chapter 2. Hope for the Best, Prepare for the Worst Chapter 3. Why Reporters Do What They Do Chapter 4. Do You Hear What You're Saying? Chapter 5. Mastering the Interview Chapter 6. A Reporter's Most Trusted Source: You Chapter 7. Choosing the Right Communication Tools Chapter 8. The Scientist as Celebrity and Activist Notes Resources Index
Acknowledgments Introduction Chapter 1. We Need to Talk Chapter 2. Hope for the Best, Prepare for the Worst Chapter 3. Why Reporters Do What They Do Chapter 4. Do You Hear What You're Saying? Chapter 5. Mastering the Interview Chapter 6. A Reporter's Most Trusted Source: You Chapter 7. Choosing the Right Communication Tools Chapter 8. The Scientist as Celebrity and Activist Notes Resources Index
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