Emilia Peytcheva, Ting Yan

Broschiertes Buch

A Practical Guide to Survey Questionnaire Design and Evaluation

Beschreibung

This book summarizes practical principles, guidelines, and best practices for developing and testing survey questionnaires driven and supported by theoretical and empirical research. It provides a broad overview of literature on questionnaire design, drawing on both theoretical and empirical research.

Autor

Emilia Peytcheva is a senior survey methodologist at RTI International and an adjunct assistant professor at the University of North Carolina, Chapel Hill, USA. She holds a Ph.D. in survey methodology from the University of Michigan and has 25 years of experience designing and implementing surveys in different modes. Ting Yan is a Vice President at NORC at the University of Chicago, USA, and an adjunct research associate professor at the University of Maryland and University of Michigan, USA. She holds a Ph.D. in Survey Methodology from the University of Maryland and has more than 25 years of experience in questionnaire design and evaluation. She has published extensively on survey methodology.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 162
• Erscheinungstermin: 1. April 2025
• Englisch
• Abmessung: 243mm x 171mm x 12mm
• Gewicht: 306g
• ISBN-13: 9781032435411
• ISBN-10: 1032435410
• Artikelnr.: 72108767