A New Era in Focus Group Research
Gebundenes Buch

A New Era in Focus Group Research

Challenges, Innovation and Practice

Herausgegeben: Barbour, Rosaline S.; Morgan, David L.
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This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields. The collection acknowledges the tensions between different research traditions, disciplinary emphases, funding climates, cultural, political, and ethical contexts, and the ever-changing policy backdrop. Contributors to this book encourage researchers to question and surmount disciplinary and terminological labels and disputes in order to capitalize on the full potential of focus groups, to ...