A Handbook of Asean Business Cases

Emerging Issues in Business and Management

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This book comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. The book is useful for college and university lecturers, practitioners and students at undergraduate and postgraduate levels. As a comprehensive understanding of the business environment is essential, college and university lecturers may use this book as class materials in guiding the students to learn the practical issues in the industry. Case questions are developed to provide a preliminary understanding of the issues being discussed. On the other hand...