Isam Yahia Al-Filali
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A GUIDE TO STRATEGIC PLANNING FOR MEDIA OUTREACH

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It is acknowledged that the introduction of communication technology and computers of all kinds to the Kingdom of Saudi Arabia in recent decades has contributed significantly to bringing about a quantum leap in the employment of information to improve the lives of Saudis and to spur their development and well-being. It has also assisted in the transition of many sectors in the Kingdom from traditional patterns of knowledge to new patterns. The information society is a prerequisite for the establishment of the knowledge society, which we are striving to build in our country. The transition to a...