Jack Trout

Gebundenes Buch

A Genie's Wisdom

A Fable of How a CEO Learned to Be a Marketing Genius

Beschreibung

A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

Autor

JACK TROUT is President of Trout & Partners, one of the most prestigious marketing firms in the United States, with offices in thirteen countries. Recognized as a top marketing guru, Trout popularized the idea of "positioning" products in the minds of customers. He is the author of numerous books on the art of marketing, including Differentiate or Die: Survival in Our Era of Killer Competition and Big Brands, Big Trouble: Lessons Learned the Hard Way, both from Wiley.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 128
• Erscheinungstermin: 11. November 2002
• Englisch
• Abmessung: 222mm x 145mm x 11mm
• Gewicht: 300g
• ISBN-13: 9780471236085
• ISBN-10: 047123608X
• Artikelnr.: 11112348

Rezensionen

"...a fascinating and simple read, ideal for the CEO or senior executive who wants some light-hearted yet valuable answers..." ( Professional Manager , May 2003)
"...I would recommend it equally to those with little or no experience...an easy to read, accessible and lighthearted..." ( Managing Information , September 2003)