A Field Guide to Data-Driven Sales Enablement: A Playbook Featuring Articles by 18 Leading Industry Executives
Baker Communications Inc
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A Field Guide to Data-Driven Sales Enablement: A Playbook Featuring Articles by 18 Leading Industry Executives

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This field guide is your roadmap for implementing Data-Driven Sales Enablement in your sales organization. By using data to improve sales processes, you can tackle the three major challenges of sales turnover, low quota achievement, and time to proficiency, as well as drive better results. Just like physicians use lab work, MRIs, X-Rays, and other tools to diagnose your health problems and recommend paths to wellness, this book will show you how to obtain and use data to diagnose the strengths and weaknesses of individual sellers and sales teams to inform decisions on hiring, onboarding, train...