A Discourse Analysis of Language Choice in MTN® and etisalat® Adverts
Taofeek Dalamu
Broschiertes Buch

A Discourse Analysis of Language Choice in MTN® and etisalat® Adverts

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This book focuses on the kind of persuasive texts in the telecommunications industry in Nigeria, exploring MTN® and Etisalat® advertisements to demonstrate the nature of advertisements, utilised to stimulate subscribers. Chapter one conceptualises Advertising, Discourse, and Language Choice, pointing to the insights of the book. Chapter two reveals SFL as a theoretical paradigm that exhibits conceptual configurations for processing the text. The raison d'être of its applications rests of SFL's emphasis on language as choice. The grammatics explicates a kind of balance that interconnects Sys...