A cultural matrix and the green economy

A cultural matrix and the green economy

A Cultural Matrix that identifies the cultural perception of an organisation's stakeholders

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This study aims to identify the perception of an organisation's stakeholders in relation to the cultural characteristics that make up a company's organisational culture. To help with this task, a cultural matrix was developed which gathers data that will identify the degree of perception of the aforementioned actors, and thus allow the organisation's managers to direct their efforts towards improving the perception of some cultural characteristics that may be misunderstood, and thus strengthen its culture. Nevertheless, determining its objectives and goals becomes more assertive and aligned wi...