Manuel Kaar
Broschiertes Buch

A critical investigation of the merits and drawbacks of in-depth interviews

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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of applied sciences, language: English, abstract: When commencing to plan a study, researchers face the oftentimes challengingtask to decide on the adequate research method for their investigation problemat hand. Since the appropriateness of a study, as well as its ability to beaccepted as scientific research, depend very much on the correct choice of theapplied research method(s), the decision process for the latter constitutes acrucial phase of the overall researc...