A Commodity Subsector Analysis of the U.S. Cut Flower Industry
Marvin Miller
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A Commodity Subsector Analysis of the U.S. Cut Flower Industry

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Abstract: This study used a commodity subsector analysis to detail the U.S. cut flower industry. Industry conduct, structure and performance were evaluated in an attempt to discern where the industry is at present and to suggest options for future direction. Ways in which conduct and performance could be improved were outlined, and present and potential problems of the industry were explored. Following a review of the literature on the commodity subsector analysis methodology, the horticultural characteristics of various cut flower species, as they may affect the marketing of product, were des...