Carl Crow

Broschiertes Buch

400 Million Customers

Beschreibung

Probably the best-selling book on doing business in China, amusing and well-informed. First published in 1937, the book explains the eternal truths about doing business in China.

Autor

Carl was a Missouri boy who studied journalism and then pitched up in Shanghai in 1911 to start China's first American-run English-language newspaper, the China Press. He then started his own advertising agency that made him wealthy and revolutionized advertising and brand management in China. He was one of the most prominent foreigners in China during the era between the world wars.

Produktdetails

• Verlag: Earnshaw Books Ltd
• Seitenzahl: 260
• Erscheinungstermin: 28. März 2022
• Englisch
• Abmessung: 206mm x 145mm x 23mm
• Gewicht: 340g
• ISBN-13: 9789881762153
• ISBN-10: 9881762154
• Artikelnr.: 33067867