23 Innovations in Digital Communication
Move Beyond Speculations and Master Mediated Communication
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describes, criticizes and evaluates 26 digitalinnovations that are used in media andcommunication. Innovations that are not hypes,but that were implemented to reach permanentchanges in media and communication. Theinnovations are supported by testimonials ofprofessionals in the field and the scientificfoundation of their mechanism of action. Theimpact and professional, scientific and socialchallenges coming with these innovations arediscussed.Reading this book will render deep insights intohow innovative digital media can be used toinfluence buying behavior and decision-making.This book answers...
describes, criticizes and evaluates 26 digitalinnovations that are used in media andcommunication. Innovations that are not hypes,but that were implemented to reach permanentchanges in media and communication. Theinnovations are supported by testimonials ofprofessionals in the field and the scientificfoundation of their mechanism of action. Theimpact and professional, scientific and socialchallenges coming with these innovations arediscussed.Reading this book will render deep insights intohow innovative digital media can be used toinfluence buying behavior and decision-making.This book answers questions such as "How doI create a strong brand story?", "What are theeffects of serious gaming?", "How can we useVR in our communication?", "How do consumersprocess emotional stories?" and "Is persuasionprofiling unethical?". The answers to thesequestions are not only based on the authorsknowledge and research, but each innovation isalso discussed by top experts on that specificinnovation.- extensive overview of all major mediainnovations- exploring the current and future mediascape- providing information on how to apply theseinnovations
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