Sam Brown
Broschiertes Buch

20 Rules of PR AKA - How to get it right and not f**k it up

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PR is a marvellous thing, but many (even those in the business) find it hard to get it right. From silly mistakes right through to full on catastrophes, they often happen and they're often easy to avoid. It would be great if there were some simple rules to follow.... right...!?!?! Well, here we are! 20 rules that will help you get PR right and not f*ck it up. Straight talking. Simple. No nonsense. And no five-syllable-words-that-need-to-be-looked-up-on-google. If you follow these rules, you will be a PR megastar in the making. 20 rules, plus many tips from the media themselves. There are no ex...