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At the start of your business, understanding who your ideal customers are will not only make you money, but it will save you many days of heartache, pain, and wasted money. Everyone likes to say that all people are their customers. This is not true. If you sell women's shoes it doesn't mean that a man can't purchase a pair, but is he your primary customer? Why would you waste advertising dollars on a client that may not be interested in the product? Once you target your best paying customer then follow up with surveys and questionnaires to understand how your company can best fit their needs.…mehr

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At the start of your business, understanding who your ideal customers are will not only make you money, but it will save you many days of heartache, pain, and wasted money. Everyone likes to say that all people are their customers. This is not true. If you sell women's shoes it doesn't mean that a man can't purchase a pair, but is he your primary customer? Why would you waste advertising dollars on a client that may not be interested in the product? Once you target your best paying customer then follow up with surveys and questionnaires to understand how your company can best fit their needs. Alter your thinking that holds you back from pursuing your entrepreneurial dreams. To achieve your dreams you must first change your thinking. Living in property? Teen pregnancy? Homeless? Group home? Abusive relationships? None of these can hold you back! Dr. Nicole Farmer, " the business doctor," She is candid and compassionate, bold and encouraging as she outlines practical an achievable steps that will guide you toward success. Her story is full of challenges and barriers, but she chooses to focus on blessings. Once she changed her mind set and understood that all her hardships converted to strength, she wants thought she did not have; It has been success and dream fulfillment day after day.