-Managing- New-Product Development
Geoff Vincent
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-Managing- New-Product Development

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1 Introduction: Opportunity, Risk and Benefit.- Market opportunities.- Risk versus benefit.- Timing.- The competitive approach.- 2 Concept to Launch: The Development Cycle.- Project phases.- Idea.- Feasibility study.- Laboratory model.- Development.- Production engineering.- Production.- Trials.- Launch.- 3 Setting the Goal.- Projects.- The project leader.- Decision making.- Defining the need.- The requirement specification.- Goal setting.- Managing change.- Roles.- Product issues.- Single point responsibility.- Department versus function.- Status and role.- Motivation.- 4 Seeing in the Dark: ...