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How IT can drive immense business value by "going green": the business
case, and best practices for making it happen
° Includes multiple case studies of IT organizations that have successfully gone green,
and lessons from IBM's $1B green computing initiative
° How to systematically reduce data center energy usage: covers organizational issues,
ROI, procurement, asset disposal, and much more
° Timely help for companies facing rising energy costs, new government rules, and
issues of public perception
Summary
Companies are increasingly recognizing the major environmental impact of
their data centers and other IT infrastructure - and also realizing that they can
save a fortune by "going green." Drawing on new knowledge IBM has gained
through its $1 billion Green Data Center initiatives, John Lamb reviews every
major issue IT organizations face in improving their environmental
performance. Readers will discover new products, services, and best practices
that can reduce data center energy consumption by an average of 42%, as well
as opportunities for incorporating green computing principles throughout their
entire IT infrastructures.
Lamb covers both the potential benefits of moving to Green IT and the
roadblocks. He discusses internal organizational obstacles; as well as
regulations, energy cost shifts, and utility rate incentives that will drive
companies towards green IT. Lamb also offers specific how-to guidance on
everything from measuring energy usage and optimizing data center cooling
equipment through leveraging virtualization.
The Greening of IT presents several detailed Green IT case studies, including
utilities, universities, and companies of all sizes, worldwide. Lamb concludes by
previewing emerging trends in Green IT, and identifying "on the horizon"
opportunities to monitor and prepare for.
Product Description
How IT Can Drive Immense Business Value by "Going Green"
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
Timely help for companies facing rising energy costs, new government rules, and growing public concern
Powerful new insights from IBM's breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT's environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you'll discover energy-saving opportunities-from virtualization and consolidation to cloud and grid computing-and solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and more-all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
Backcover
How IT Can Drive Immense Business Value by "Going Green"
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
Timely help for companies facing rising energy costs, new government rules, and growing public concern
Powerful new insights from IBM's breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT's environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you'll discover energy-saving opportunities-from virtualization and consolidation to cloud and grid computing-and solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and more-all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
How IT Can Drive Immense Business Value by GÇ£Going GreenGÇ¥
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen Timely help for companies facing rising energy costs, new government rules, and growing public concern Powerful new insights from IBMGÇÖs breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving ITGÇÖs environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, youGÇÖll discover energy-saving opportunitiesGÇöfrom virtualization and consolidation to cloud and grid computingGÇöand solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and moreGÇöall the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The GovernmentGÇÖs RoleGÇôRegulation and EPA Activity 55
Chapter 5: The Magic of GÇ£IncentiveGÇ¥GÇôThe Role of Electric Utilities 69
Chapter 6: A Most-Significant StepGÇôGÇ£VirtualizingGÇ¥ Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
case, and best practices for making it happen
° Includes multiple case studies of IT organizations that have successfully gone green,
and lessons from IBM's $1B green computing initiative
° How to systematically reduce data center energy usage: covers organizational issues,
ROI, procurement, asset disposal, and much more
° Timely help for companies facing rising energy costs, new government rules, and
issues of public perception
Summary
Companies are increasingly recognizing the major environmental impact of
their data centers and other IT infrastructure - and also realizing that they can
save a fortune by "going green." Drawing on new knowledge IBM has gained
through its $1 billion Green Data Center initiatives, John Lamb reviews every
major issue IT organizations face in improving their environmental
performance. Readers will discover new products, services, and best practices
that can reduce data center energy consumption by an average of 42%, as well
as opportunities for incorporating green computing principles throughout their
entire IT infrastructures.
Lamb covers both the potential benefits of moving to Green IT and the
roadblocks. He discusses internal organizational obstacles; as well as
regulations, energy cost shifts, and utility rate incentives that will drive
companies towards green IT. Lamb also offers specific how-to guidance on
everything from measuring energy usage and optimizing data center cooling
equipment through leveraging virtualization.
The Greening of IT presents several detailed Green IT case studies, including
utilities, universities, and companies of all sizes, worldwide. Lamb concludes by
previewing emerging trends in Green IT, and identifying "on the horizon"
opportunities to monitor and prepare for.
Product Description
How IT Can Drive Immense Business Value by "Going Green"
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
Timely help for companies facing rising energy costs, new government rules, and growing public concern
Powerful new insights from IBM's breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT's environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you'll discover energy-saving opportunities-from virtualization and consolidation to cloud and grid computing-and solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and more-all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
Backcover
How IT Can Drive Immense Business Value by "Going Green"
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen
Timely help for companies facing rising energy costs, new government rules, and growing public concern
Powerful new insights from IBM's breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving IT's environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, you'll discover energy-saving opportunities-from virtualization and consolidation to cloud and grid computing-and solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and more-all the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The Government's Role-Regulation and EPA Activity 55
Chapter 5: The Magic of "Incentive"-The Role of Electric Utilities 69
Chapter 6: A Most-Significant Step-"Virtualizing" Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305
How IT Can Drive Immense Business Value by GÇ£Going GreenGÇ¥
For CEOs, CIOs, CFOs, and IT leaders: The green IT business case and best practices for making it happen Timely help for companies facing rising energy costs, new government rules, and growing public concern Powerful new insights from IBMGÇÖs breakthrough $1 billion green computing initiative
Chances are your enterprise IT organization has a significant carbon footprint. In an era of unpredictable energy costs, reducing energy usage throughout your data centers and IT infrastructure represents a powerful cost-cutting opportunity. Now, a top green IT expert shows business and IT leaders how to drive powerful business value by improving ITGÇÖs environmental performance.
Drawing on leading-edge experience, John Lamb helps you realistically assess the business case for green IT, set priorities, and overcome the internal and external challenges to making it work. He offers proven solutions for issues ranging from organizational obstacles to executive motivation and discusses crucial issues ranging from utility rate incentives to metrics. Along the way, youGÇÖll discover energy-saving opportunitiesGÇöfrom virtualization and consolidation to cloud and grid computingGÇöand solutions that will improve business flexibility as they reduce environmental impact.
Lamb presents case studies, checklists, and moreGÇöall the practical guidance you need to drive maximum bottom-line value from your green IT initiative.
Preface xxiii
Acknowledgments xxix
About the Author xxxiii
Chapter 1: The Importance of Green IT 1
Chapter 2: The Basics of Green IT 15
Chapter 3: Collaboration Is Key for Green IT 39
Chapter 4: The GovernmentGÇÖs RoleGÇôRegulation and EPA Activity 55
Chapter 5: The Magic of GÇ£IncentiveGÇ¥GÇôThe Role of Electric Utilities 69
Chapter 6: A Most-Significant StepGÇôGÇ£VirtualizingGÇ¥ Your IT Systems 85
Chapter 7: The Need for Standard IT Energy-Use Metrics 109
Chapter 8: What About Chillers, Cooling Tower Fans, and All That Cooling Equipment Usually Ignored by IT? 129
Chapter 9: Green IT Case Studies for Energy Utilities 147
Chapter 10: Green IT Case Studies for Universities and a Large Company 157
Chapter 11: Worldwide Green IT Case Studies 183
Chapter 12: The Future of Green IT for Corporations 205
Appendix A: Green IT Checklist and Recommendations 215
Appendix B: Green IT and Cloud Computing 237
Appendix C: Comparison of Different Power-Generation Methods 251
Appendix D: Worldwide Electricity Costs for IT with Projections 281
Glossary 289
Bibliography 301
Index 305