Understanding Media - McLuhan, Marshall

Understanding Media

The exgtensions of man

Marshall McLuhan 

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Understanding Media

Table of contents:
Part 1: Introduction 1. Medium Is the Message 2. Media Hot and Cold 3. Reversal of the Overheated Medium 4. The Gadget Lover: Narcissus as Narcosis 5. Hybrid Energy: Les Liaisons Dangereuses 6. Media as Translators 7. Challenge and Collapse: The Nemesis of Creativity Part 2: 8. The Spoken Word: Flower or Evil? 9. The Written Word: An Eye for an Ear 10. Roads and Paper Routes 11. Number: Profile of the Crowd 12. Clothing: Our Extended Skin 13. Housing: New Look and New Outlook 14. Money: The Poor Man's Credit Card 15. Clocks: The Scent of Time 16. The Print: How to Dig It 17. Comics: Mad Vestibule to TV 18. The Printed Word: Architect of Nationalism 19. Wheel, Bicycle, and Airplane 20. The Photograph: The Brothel-without-Walls 21. Press: Government by News Leak 22. Motorcar: The Mechanical Bride 23. Ads: Keeping Upset with the Joneses 24. Games: The Extensions of Man 25. Telegraph: The Social Hormone 26. The Typewriter: Into the Age of the Iron Whim 27. The Telephone: Sounding Brass or Tinkling Symbol? 28. The Phonograph: The Toy That Shrank the National Chest 29. Movies: The Reel World 30. Radio: the Tribal Drum 31. Television: The Timid Giant 32. Weapons: War of the Icons 33. Automation: Learning a Living

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Understanding Media: the most important book ever written on communication. Ignore its message at your peril.


Produktinformation

  • Englisch
  • Abmessung: 32mm x 129mm x 198mm
  • Gewicht: 435g
  • ISBN-13: 9780415253970
  • ISBN-10: 0415253977
  • Best.Nr.: 14618392
Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Inhaltsangabe

Part 1: Introduction
1. Medium Is the Message
2. Media Hot and Cold
3. Reversal of the Overheated Medium
4. The Gadget Lover: Narcissus as Narcosis
5. Hybrid Energy: Les Liaisons Dangereuses 6. Media as Translators
7. Challenge and Collapse: The Nemesis of Creativity
Part 2: 8. The Spoken Word: Flower or Evil?
9. The Written Word: An Eye for an Ear
10. Roads and Paper Routes
11. Number: Profile of the Crowd 12. Clothing: Our Extended Skin
13. Housing: New Look and New Outlook 14. Money: The Poor Man's Credit Card
15. Clocks: The Scent of Time 16. The Print: How to Dig It
17. Comics: Mad Vestibule to TV
18. The Printed Word: Architect of Nationalism
19. Wheel, Bicycle, and Airplane
20. The Photograph: The Brothel-without-Walls
21. Press: Government by News Leak
22. Motorcar: The Mechanical Bride
23. Ads: Keeping Upset with the Joneses
24. Games: The Extensions of Man
25. Telegraph: The Social Hormone
26. The Typewriter: Into the Age of the Iron Whim
27. The Telephone: Sounding Brass or Tinkling Symbol?
28. The Phonograph: The Toy That Shrank the National Chest
29. Movies: The Reel World
30. Radio: the Tribal Drum
31. Television: The Timid Giant 32. Weapons: War of the Icons
33. Automation: Learning a Living

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