The volume offers a number of representative papers on cognitive
models that are invoked when people deal with questions of social
identity, political and economic manipulation, and more general
issues such as the genomic discourse. It demonstrates that the
technical apparatus of cognitive linguistics can be used to analyze
the various ways our conception of social reality is shaped by
underlying cognitive and/or cultural models or patterns of thought,
and also looks into how this is done. The new inroad the volume
pursues is the deliberate and explicit orientation towards a
cognitive sociolinguistics, or more generally, a cognitive
semiotics.
René Dirven is Professor Emeritus at the University of Duisburg, Germany. Roslyn M. Frank is Professor Emeritus at the University of Iowa, USA. Martin Pütz is Professor at the University of Koblenz-Landau, Germany.
Inhaltsangabe
- Introduction: Categories, cognitive models and ideologies René Dirven, Roslyn M. Frank and Martin Pütz
Section 1: - Cognitive models of linguistic variation Cultural models of linguistic standardization Dirk Geeraerts - How to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognition Gitte Kristiansen
Section 2: - Cognitive models of cultural/social identities Shifting identities in Basque and Western cultural models of Self and Being Roslyn M. Frank - Language and ideology in Nigerian cartoons Oyinkan Medubi - Three mandates for anti-minority policy expressed in U.S. public discourse metaphors Otto Santa Ana - Has the consciousness of modern industrial societies rendered "housewife" no longer a value-free cultural model? Lewis Sego
Section 3: - Cognitive models as covert ideologies Conceptual metaphor as ideological stylistic means: An exemplary analysis Hans-Georg Wolf and Frank Polzenhagen - Metaphor and ideology in the press coverage of telecom corporate consolidations Michael White and Honesto Herrera
Section 4: - Cognitive models in covert social debates Ideological functions of metaphor: The conceptual metaphors of health and illness in public iscourse Andreas Musolff - Genetic roulette: On the cognitive rhetoric of biorisk Craig A. Hamilton - Deciphering the human genome: The semantic and ideological foundations of genetic and genomic Discourse Brigitte Nerlich and Robert Dingwall
