John Fiske

Introduction to Communication Studies (eBook, PDF)

• Format: PDF

Produktbeschreibung

Fiske's essential text aims to equip the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 18. Oktober 2010
• Englisch
• ISBN-13: 9781136870187
• Artikelnr.: 43821568

Autorenporträt

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Inhaltsangabe

@contents: Selected Contents: List of plates Acknowledgements Why Fiske
Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron
Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on
Contributors General Editor's Preface Author's note INTRODUCTION: WHAT IS
COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS
Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5
SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7
STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9
IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading
Books recommended for additional reading Index

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@contents: Selected Contents: List of plates Acknowledgements Why Fiske Still Matters Henry Jenkins Structuralism and Semiotics, Fiske-Style Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson Notes on Contributors General Editor's Preface Author's note INTRODUCTION: WHAT IS COMMUNICATION? Chapter 1 COMMUNICATION THEORY Chapter 2 OTHER MODELS Chapter 3 COMMUNICATION, MEANING, AND SIGNS Chapter 4 CODES Chapter 5 SIGNIFICATION Chapter 6 SEMIOTIC METHODS AND APPLICATIONS Chapter 7 STRUCTURALIST THEORY AND APPLICATIONS Chapter 8 EMPIRICAL METHODS Chapter 9 IDEOLOGY AND MEANINGS CONCLUSION References Bibliography Further reading Books recommended for additional reading Index

Rezensionen

"Shows a welcome ability to provide lucid and balanced summaries of a complex and diverse field." British Book News