Playa del Inglés, a destination based on the sun andbeach product
can be classified as a maturedestination, as well as the pioneer of
mass tourismin The Canary Islands. However it had suffered
frommature destination problems since a long time and asa
consequence has obsolete facilities and adevelopment model that
does not fit with it anylonger. Therefore the above is the main
motivationbehind this thesis, with the main objective ofanalyzing
the evolution of this important touristarea , whilst trying to
determine if the destinationhas a future, by listing a series of
recommendationsto help the destination overcome its total decline.
Born in Las Palmas de Gran Canaria in 1987. Studied Tourism forfour years to be more specific, three years at Escuela Superiorde Turismo de Las Palmas de Gran Canaria and last forth year atNHTV Breda University of Applied Sciences. In order to finishInternational Tourism and Travel Industry she wrote this thesis.