Seminar paper from the year 2009 in the subject Business economics
- Business Management, Corporate Governance, printed single-sided,
grade: 2,0, University of Applied Sciences Berlin, language:
English, abstract: The challenge of planning, steering and
controlling all activities of a company requires a widerange of
decisions made by the management. Management itself can be divided
into threesubcategories: normative management, strategic management
and operative management withstrategic management linking normative
and operative management.Subject of this paper is the explanation
of the impact of normative management on the strategicorientation
of a company with focus on the importance of a mature vision,
mission and goals.
