Reaching Audiences: Distribution and Promotion of Alternative Moving Image
Looks at the usually invisible branch of moving image distribution. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.
Julia Knight is a Reader in Media and Cultural Studies at the University of Sunderland, Prior to working in higher education she worked in the UK independent film and video sector for a number of years. Peter Thomas undertook his PhD work and has published on areas of art cinema distribution and exhibition, and is a member of the Exploding Cinema collective.