Christopher Foti, Jessie Chimni

Demand Management with SAP

SAP ERP and SAP APO

• Gebundenes Buch

Produktbeschreibung

This is your must-have practical guide to demand management, where you'll learn the ins and outs of projecting, impacting, realizing, and refining demand. You'll learn how to customize the related SAP solutions, including APO Demand Planning, Supply Network Collaboration, and and develop a comprehensive picture of the business process and how to use the corresponding SAP tools effectively.

1. Basic Demand Management Concepts
Learn what demand management is and how it can benefit your business.

2. SAP Configuration for Demand Management
Find the steps needed for customizing the various SAP tools, including SAP APO Demand Planning, Supply and Network Collaboration (SNC), Demand Planning Duet, and much more.

3. Project, Impact, and Realize Demand
Explore how to use SAP ERP and SAP APO to effectively manage demand and help lead your company to tangible benefits.

4. Sales and Inventory Planning
Learn how demand management processes impact PP and IM processes, and how the timelines and constraints of these processes influence demand management.

5. Real-World Examples and Tips
Use this expert advice and insight provided throughout to help you with your own demand management processes.

Highlights:

Projecting Demand
Statistical Forecasting
Demand and Flexible Planning
Impacting Demand
Customer Collaboration
Promotion Planning
Duet Demand Planning
Realizing Demand

Galileo Press heißt jetzt Rheinwerk Verlag.

Produktdetails

• SAP Press
• Verlag: Rheinwerk Verlag
• Seitenzahl: 398
• Erscheinungstermin: 5. November 2009
• Englisch
• Abmessung: 690mm x 90mm
• Gewicht: 882g
• ISBN-13: 9781592292677
• ISBN-10: 1592292674
• Artikelnr.: 26580086

Autorenporträt

Foti, Christopher
Over the past 14 years, Chris Foti has worked with dozens of manufacturers and distributors interested in improving their supply chains. He has studied industrial engineering and logistics at both Rennselaer Polytechnic Institute and the Massachusetts Institute of Technology. Chris has worked for SAP for the last 8 years, and is currently the Director of Supply Chain Management Customer Networks.

Chimni, Jessie
Jessie Chimni, Vice President Consulting Services at Bristlecone America has over 17 years of professional experience in the areas of supply chain management and business intelligence processes and solutions, particularly in the electronics, semiconductor and CPG industries. Jessie serves as co-leader for the high technology area of Americas SAP User Group (ASUG), and is a regular presenter at supply chain management conferences.

Inhaltsangabe

... Acknowledgments ... 15

... Preface ... 17

1 ... Introduction ... 21

... 1.1 ... Defining Demand Management ... 22

... 1.2 ... The Relevance of Managing Demand ... 24

... 1.3 ... The Balance Sheet and the Income Statement ... 27

... 1.4 ... The Role of Demand Management within Sales and Operations Planning ... 29

... 1.5 ... SAP Solutions Overview ... 30

... 1.6 ... Summary ... 33

2 ... Projecting Demand ... 35

... 2.1 ... Assembling the Parts into a Whole ... 35

... 2.2 ... Ascertaining the Size and Shape of a Market ... 38

... 2.3 ... Sales and Operations Planning within APO Demand Planning ... 41

... 2.4 ... Summary ... 43

3 ... Engaging in Demand Planning ... 45

... 3.1 ... How Companies Engage in Adopting Demand Management ... 45

... 3.2 ... Finding the Value to Create a Business Case ... 50

... 3.3 ... What SAP Solutions Can Support This ... 65

... 3.4 ... Summary ... 77

4 ... Statistical Forecasting ... 79

... 4.1 ... Looking Back to See Ahead ... 79

... 4.2 ... Basic Statistical Forecasting Algorithms ... 81

... 4.3 ... Planning Books ... 94

... 4.4 ... Summary ... 99

5 ... Interactive Planning and Advanced Statistical Forecasting ... 101

... 5.1 ... Characteristic Combinations and Data Selections ... 101

... 5.2 ... Statistical Forecast: Core Functionality Setup ... 111

... 5.3 ... Running the Forecast in Interactive Planning ... 121

... 5.4 ... Using Like-Modeling and Phase-In/Phase-Out to Support Product Planning Across Its Lifecycle ... 131

... 5.5 ... Incorporating Custom Forecasting Algorithms ... 138

... 5.6 ... Statistical Forecasting in SAP ERP and SAP APO ... 139

... 5.7 ... Summary ... 143

6 ... Leading Indicators ... 145

... 6.1 ... Examples of Business Indicators ... 145

... 6.2 ... Complementary Products ... 147

... 6.3 ... Causal Forecasting in SAP APO Leveraging Multiple Linear Regression ... 148

... 6.4 ... Summary ... 153

7 ... Downstream Demand ... 155

... 7.1 ... Vendor-Managed Inventory and Collaborative Planning, Forecasting, and Replenishment Leveraging SAP APO ... 155

... 7.2 ... CPFR Process Overview ... 157

... 7.3 ... Comparison of VMI and CPFR Processes ... 165

... 7.4 ... Collaborative Planning Process in SAP APO ... 167

... 7.5 ... Consumption Data and the Vision Chain Demand Signal Repository ... 183

... 7.6 ... Customer Collaboration with SAP SNC ... 187

... 7.7 ... Summary ... 202

8 ... Marketing ... 205

... 8.1 ... The Gap Between Projections and Expectations ... 206

... 8.2 ... The Four Ps of Marketing ... 215

... 8.3 ... Promotions in SAP APO ... 219

... 8.4 ... Promotional Forecasting in Customer Collaboration ... 232

... 8.5 ... Summary ... 244

9 ... Sales ... 245

... 9.1 ... Guidance, Incentives, and Information ... 246

... 9.2 ... Configuring SAP APO Demand Planning for Sales Input ... 247

... 9.3 ... Sales Input through Duet Demand Planning ... 254

... 9.4 ... Summary ... 260

10 ... Pulling It All Together ... 261

... 10.1 ... Map, Mirror, Headlight, and GPS ... 261

... 10.2 ... Consensus Demand Planning ... 262

... 10.3 ... Demand Combination in SAP APO ... 269

... 10.4 ... Summary ... 274

11 ... Realize Demand ... 275

... 11.1 ... The Balance Sheet and the Income Statement ... 275

... 11.2 ... Strategic (Long-Term) Decisions ... 278

... 11.3 ... Operational (Medium-Term) Decisions ... 280

... 11.4 ... Tactical (Short-Term) Decisions ... 284

... 11.5 ... Impact of Downstream Events on Demand Management ... 285

... 11.6 ... Operationalizing the Demand Plan ... 293

... 11.7 ... Summary ... 305

12 ... Process and Performance Management ... 307

... 12.1 ... Identify and Confront Bias ... 307

... 12.2 ... Assigning Responsibility for Accuracy ... 309

... 12.3 ... Absolute and Weighted Metrics ... 309

... 12.4 ... Lagged Accuracy ... 313

... 12.5 ... Reporting