Carl Shapiro, Hal R. Varian

Information Rules: A Strategic Guide to the Network Economy

• Gebundenes Buch

Produktbeschreibung

As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy.

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Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies.

Produktdetails

• Verlag: Harvard Business School Press / McGraw-Hill Professional
• Seitenzahl: 368
• Erscheinungstermin: November 1998
• Englisch
• Abmessung: 243mm x 166mm x 31mm
• Gewicht: 704g
• ISBN-13: 9780875848631
• ISBN-10: 087584863X
• Artikelnr.: 07820280

Autorenporträt

Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice.

Inhaltsangabe

1 The Information Economy
2 Pricing Information
3 Versioning Information
4 Rights Management
5 Recognizing Lock-In
6 Managing Lock-In
7 Networks and Positive Feedback
8 Cooperation and Compatibility
9 Waging a Standards War
10 Information Policy