The Internet as a Marketing Tool for Marketing the higher education
The use of the Internet as a marketing tool for marketing a
university is a new strategy that became popular in recent years.
Nowadays, life conditions have diversified the needs of the
individuals and intensive competition has become one of the tough
realities of marketing. In this competitive marketing environment,
traditional practices prove to be insufficient in satisfying the
needs of the consumers. In this context, in addition to the
traditional means of mass media, the Internet started to be used as
a marketing tool. In this study, an-inhouse questionnaire is
designed and administered to 1000 Turkish and international
students studying at the Eastern Mediterranean University located
in the Turkish Republic of Northern Cyprus in the 2005-2006
academic year. The results indicate that the Internet as a
marketing tool is not very effective on its own but is a very
helpful tool for marketing the Eastern Mediterranean University
only as a complementary to other marketing strategies. Further
research is suggested for improving the EMU s web site and looking
at the other marketing strategies employed by the Eastern
Mediterranean University.
Born and raised in Bethlehem, holding Master's Degree in Communication and Media Studies and B.A. in Sociology (Major: Sociology, Minor: Psychology. working as PR and Marketing Manager at DIYAR Consortium, lecturer at Dar Al Kalima College and coordinating an international conferences.
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