Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class "The new rules of persuasion for a better world." - Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn't work the way you think because you don't think the way you…mehr
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class "The new rules of persuasion for a better world." - Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn't work the way you think because you don't think the way you think. Move past common misconceptions - such as the idea that asking for more will make people dislike you - and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behaviour more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it's too late. Along the way, you'll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you.
Zoe Chance helps great people become more influential. She¿s an assistant professor of marketing at Yale School of Management, where she teaches one of the school¿s most popular electives, Mastering Influence and Persuasion (aka `Doing Uncomfortable Things That Make You a Better Person¿). Zoe delivers keynotes and influence workshops internationally and works with Fortune 500 firms and leading non-profits. Her research has been published in top academic journals, including Proceedings of the National Academy of Science and Psychological Science, and covered in media outlets such as The New York Times, The Wall Street Journal, The Economist and BBC. Google uses her behavioural economics framework as the basis for their global food policy, to help employees make healthier choices by accident. And Zoe's TEDx talk, How to Make a Behaviour Addictive, has been viewed over 500,000 times. In 2017, Thinkers50 named Zoe one of the top global management thinkers to watch. Prior to Yale, Zoe managed a $200MM segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor's from Haverford College, MBA from USC and doctorate from Harvard Business School. For more information about Zoe Chance and her work visit https://www.zoechance.com/.
Rezensionen
This book is special. It invites you in with the promise of a truly important topic; charms you with engaging stories and stylings; and treats you to a buffet of beautifully presented, scientifically grounded life lessons about social influence. By the end, my greatest wish was for even more pages. Robert Cialdini, Author of Influence and Pre-Suasion
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