Ad Law (eBook, ePUB)

The Essential Guide to Advertising Law and Regulation
Redaktion: Lindsay, Richard

• Format: ePub

Produktbeschreibung

Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it.

Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.

Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 416
• Erscheinungstermin: 3. September 2016
• Englisch
• ISBN-13: 9780749472900
• Artikelnr.: 45986236

Autorenporträt

Richard Lindsay is Legal Director for the Institute of Practitioners in Advertising (IPA), a professional body of practitioners in advertising and marketing communications based in the UK.

Inhaltsangabe

Section
ONE: Intellectual Property
The law and content rights; Chapter
1: Copyright; Chapter
2: Trade Marks; Chapter
3: Design Rights; Chapter
4: Passing Off; Section
TWO: The Regulatory System
Key legal and self
regulatory frameworks; Chapter
5: The Self
regulatory system; Chapter
6: Industry's Voluntary Codes; Chapter
7: Consumer Protection Law; Chapter
8: Privacy and Data Protection; Section
THREE: Do I Comply? Key Challenges and Themes in Advertising; Chapter
9: Celebrities; Chapter
10: Children; Chapter
11: Comparative Advertising; Chapter
12: Defamation; Chapter
13: The Internet and Beyond; Chapter
14: Lotteries, Competitions and Prize Promotions; Chapter
15: Price Claims and Indications; Chapter
16: Sponsorship and Major Events; Chapter
17: Other Questions; Section
FOUR: Industry Issues
Key Challenges for Certain Business Sectors; Chapter
18: Alcohol; Chapter
19: Financial Services; Chapter
20: Food; Chapter
21: Gambling; Chapter
22: Health and Nutrition Claims; Chapter
23: Political Ads, Causes and Ideas and Charities; Chapter
24: Tobacco and Alternative Products; Chapter
25: Other Questions; Section
FIVE: Business Affairs; Chapter
26: Client Agency Contracts; Chapter
27: Pitch Protection; Chapter
28: Production; Chapter
29: Insurance;