Paul Arden

Whatever You Think Think the Opposite

Broschiertes Buch

Produktbeschreibung

Nur wer quer denkt und unkonventionelle Wege geht, kann die Welt verändern. Und nur wer wagt, Fehler zu machen, hat die Chance auf Erfolg. So die Thesen des Werbegurus und Bestsellerautors Paul Arden in diesem provokanten Wirtschaftsbuch der etwas anderen Art.

Produktdetails

• Penguin Books, Great Ideas
• Verlag: Penguin Books UK
• Trade Paperback
• Seitenzahl: 144
• Erscheinungstermin: 2. März 2006
• Englisch
• Abmessung: 178mm x 123mm x 17mm
• Gewicht: 244g
• ISBN-13: 9780141025711
• ISBN-10: 0141025719
• Artikelnr.: 20793988

Autorenporträt

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.