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The inside story of a brilliant campaign, with lessons on how the Democrats can secure victory in the future--from the author of A Citizen's Guide to Beating Donald Trump.
Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election and the ones beyond it even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential.
Since David Plouffe helped design the plan that brought candidate Obama to the White House, the lessons of that plan have become only more relevant. Today, conservative forces led by figures like Sarah Palin and Glenn Beck threaten to derail the tremendous promise of Democrats' recent gains, making the next election and the ones beyond it even more crucial. Plouffe explains the secrets to winning elections in contemporary politics, and shows how Democrats can build on the historic campaign of 2008 to keep the country on the right path. Featuring a new chapter on the challenges of 2010, The Audacity to Win is political writing at its boldest and most essential.
"...engaging, detailed and frequently illuminating account of the Obama presidential campaign..."
-Miami Herald
"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."
-Daily Kos
"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."
-San Francisco Chronicle
"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."
-Michiko Kakutani, The New York Times
"Plouffe has written the mostimportant political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."
-Arianna Huffington, The Huffington Post
-Miami Herald
"...a gripping blockbuster of a book, manna for political aficianados and newcomers to elections alike, full of scrappy details, minute explanations of strategy, tales from the trail and candid assessments of mistakes made and lessons learned."
-Daily Kos
"After reading Plouffe's engaging, detailed and frequently illuminating account of the Obama presidential campaign, one can see how the campaign was lucky and good-- indeed, often very, very good."
-San Francisco Chronicle
"[Plouffe] gives readers a visceral sense of the campaign from an insider's point of view...He offers acute assessments of the larger dynamics at play in the 2008 race, and he is frank about missteps that the Obama campaign made along the way...A detailed and revealing account."
-Michiko Kakutani, The New York Times
"Plouffe has written the mostimportant political book of the year. It reads like a thriller...I flipped it open, read a few lines and was hooked...But it's not the insider look at the past that makes the book so important. It's what it shows us about the present--and the effect it could have on the future."
-Arianna Huffington, The Huffington Post